Grunt Style is a group of 91 highly motivated American veterans and patriots who love three things: PT, Freedom & Bacon. Not necessarily in that order. We design and manufacture our unique style of gear exclusively in-house during the week, so that we can spend the weekends drinking whiskey and hanging at the range, enjoying the American Dream.
Founded by Drill Sergeant Daniel Alarik
Drill Sergeant Alarik at the Eagle Tower Range at Fort Benning, GA.
Daniel realizes that life after the military has some problematic issues. Military skills & concepts --while incredibly valuable -- do not necessarily translate well into the civilian workforce. Daniel wants to work at a place that instills and utilizes the warrior culture that the American military experience provides.
Grunt Style sells its first product. In two hours, Grunt Style sold almost 300 pieces -- almost the entire inventory.
Grunt Style Opens a Kiosk at the Fort Benning Mall!
The store was hard work, but sometimes, it was fun, too! Grunt Style existed as a physical location!
GruntStyle.com shipped its first order to someone we didn't know!
His name was Patrick in California. Our website looked very ghetto, but it worked! Grunt Style now existed in cyberspace!
We pack up and back to our home town outside of Chicago
We pack up and head back to our hometown just outside of Chicago. Grunt Style is Daniel is in the basement of his house, filling online orders. The camera is on time delay because Daniel truly IS Grunt Style. There are no other employees.
First trade show and almost out of business
Business was tough, so Daniel and LIz made a deal: If they didn't make at least $6000 at the show, Grunt Style would close its doors forever. Grunt Style scored a depressing $6700. Liz & Daniel were so broke that they ate peanut butter sandwiches for nearly every meal in Las Vegas.
We change our logo!
The new logo represents the military and American heritage. Grunt Style is moving from a very military-centric company to a more military-inspired and hugely patriotic company with a wider customer appeal. 'Murica!
Business is starting to take off!!
Liz tells Daniel to move out of their personal 700 sq. ft. apartment into an actual office space, so they can hire two people! Grunt Style is expanding into a tangible business!
Hiring Veterans and Patriots
Grunt Style did more sales in December 2012 than all the sales of the year of 2011 combined! How's THAT for a growth spurt? This expansion allowed Grunt Style to hire 6 people in a few short months; 4 of these employees were veterans.
We've moved 3 times in less than a year!
With such rapid growth, we all got to work -- A LOT! Here's a shot of Ethan, Dan & Liz's Jedi Knight-in-training son, taking his Sunday afternoon nap in a comfy spot whilst the rest of the GS crew scramble to fill orders in a timely fashion.
Commercial Independence: Making All of Our Apparel In-House
Grunt Style saved up enough money to buy our first automatic screen printing machine! This innovation allowed us to hire more veterans and patriots AND save a lot of money at the same time. Our first machine's name was, The Beast.
Grunt Style is now a small platoon-sized element with 25 veterans and patriots on the team!
Grunt Style is now 50 strong with over 70% of the team veteran employees and 100% and then some patriotic!
Grunt Style purchased our first building!
We grew tired of moving every few months, so we purchased a 50k sq ft building on 5.5 acres and eliminated the need to triple-park each other!
Club Grunt Style is official!
The original mystery shirt-of-the-month with shirt designs and other exclusive "members only" benefits and prizes is now open!
Stitch Team is stood up.
Grunt Style stood up its own stitch team which designs and produces GS's own gear!
Grunt Style Partners with, Enlisted 9, Fight Company
Enlisted 9, founded by Ultimate Fighter Colton Smith and CSM Dan O'Brien, partner with Grunt Style to produce and sell all their online gear, so that it is all as patriotically American as they are!
MAJOR increase in equipment and software
Grunt Style drops a quarter of a million dollars on new equipment and software in order to produce and ship all forms of Grunt Style with their signature speedy delivery backed by the exclusive Grunt Style Beer Guarantee!
Grunt Style now boasts over 90 employees! 70% are proud American warrior veterans and 100% are proud American freedom-loving patriots! 'Murica!